Having worked as a freelancer for several years now, one tends to forget how it all started and how my career choice in 2004 has defined where I am today.
MinutePoll, CoolBrands, SuperBrands, TrendBox
Continue reading “The Cool Projects I Worked For (Part 4 – Consumer Research)- Rodric Leerling”
This weekend, the 2nd part of the football youth competition is supposed to start in the Netherlands. Since this week though, half of the nation is covered in snow and temps expected to stay below zero degrees Celsius. That part of Holland won’t play any football, that’s for sure.
But in my part, the western half, it’s frosty and snowy as well, but not all games have been cancelled yet. On the roster for tomorrow is a another new ref to accompany. It’s been a great experience ever since I finished the ref mentoring course. All the negative associations of a ref assessor don’t apply as I’m allowed to meet the ref before and afterwards. One is allowed to discuss his performance, hint on things during half time and I have even started sending video clips afterwards, showing the rookie ref what I meant in my written report.
Last week, I accompanied a relative experienced new ref – he already started five years ago – who needed a last push towards promotion. Somehow he had been neglected (his words) by the Football Assoc. I thought he did pretty well but should work on his condition and try to avoid long talks with players and coaches. I actually shot a video clip of how he took a player apart towards the end of the game, who should have been booked with a yellow card. Instead, he took him apart and said something (no gestures) and walked back slowly to the free kick spot, where the fouled team was waiting for the restart. Who’s time was being wasted here?
He was very grateful, not only for the positive report, but more so for the practical tips and, of course a novelty, receiving actual video proof of his performance and items to work on. I hope more mentors will start using their phones, not only to record your thoughts, but also to shoot quick clips.
Crowd Sourcing is the process of getting work or funding, usually online, from a crowd of people. The word is a combination of the words ‘crowd’ and ‘outsourcing’. The idea is to take work and outsource it to a crowd of workers.
“The demand for video advertising and content is outpacing the rate at which marketers can supply it. Crowd sourcing networks have emerged as a viable model to fill the gap in the video production supply chain”. (Forrester, 07/14/2011, Chris Stutzman)
Crowd Sourcing is considered a ‘disruptive technology’ as traditional sources for creating content (ad agencies) are joined by new, faster and cheaper channels such as crowd sourcing communities like Zooppa.com.
“Crowd Sourcing” – Rodric Leerling