“Crowd Sourcing” – Rodric Leerling

Crowd Sourcing is the process of getting work or funding, usually online, from a crowd of people. The word is a combination of the words ‘crowd’ and ‘outsourcing’. The idea is to take work and outsource it to a crowd of workers.

“The demand for video advertising and content is outpacing the rate at which marketers can supply it. Crowd sourcing networks have emerged as a viable model to fill the gap in the video production supply chain”. (Forrester, 07/14/2011, Chris Stutzman)

Crowd Sourcing is considered a ‘disruptive technology’ as traditional sources for creating content (ad agencies) are joined by new, faster and cheaper channels such as crowd sourcing communities like Zooppa.com.

Crowdsourcing is a true disruptive technology

“Crowd Sourcing” – Rodric Leerling

crowdsourcing social video & graphics

 

“European Account Manager – Zooppa” – Rodric Leerling

Zooppa is a global social network for creative talent that partners with brands and agencies to launch user-generated advertising campaigns. Inspired by the principles of crowdsourcing, Zooppa’s website hosts brand sponsored advertising contests.

In competition for cash prizes, filmmakers, graphic designers, and other creatives submit their original ads in response to a client’s brief. These ads can take various formats including video, print, banners, concepts, and audio.

I joined Zooppa in Summer of 2012 and helped building awareness and the network of clients and agencies in Benelux, Nordic and DACH area. So far, we organised content competitions for brands like Bavaria beer, Samsonite luggage, Philips Lighting & Disney and Philips Consumer Lifestyle & Shavers.

“European Account Manager – Zooppa” – Rodric Leerling

Zooppa, crowdsourcing, social video, social graphics, content production,

Rodric Leerling, Summer 2014

 

Crowdsourcing is a disruptive technology in the ad creation sector