When in #InfluencerMarketing, you are “indaHash”, just as being”indaHouse”. Using ### all the time …. Forget C2B, welcome to the age of H2H marketing. Continue reading “What is Influencer Marketing? – Rodric Leerling”
Last weekend I was assigned a rookie ref with an experienced radiation. But with this kind of confidence, you can also go too far or make wrong judgments. Continue reading “Don’t mess with my assistant – Rodric Leerling”
Having worked as a freelancer for several years now, one tends to forget how it all started and how my career choice in 2004 has defined where I am today.
MinutePoll, CoolBrands, SuperBrands, TrendBox
Continue reading “The Cool Projects I Worked For (Part 4 – Consumer Research)- Rodric Leerling”
Another rookie ref close to receiving his Dutch FA ref badge and the green light to ref games on his own. We bumped into each other at the sports complex – two guys who typically didn’t belong to either the club nor a team preparing to play. Continue reading “Did he really show a red card? Rodric Leerling”
To my surprise I was assigned to a rookie referee I accompanied at one of her first matches for the Dutch FA, late 2016. She proved to have made big progress.
Assigned as his mentor, I looked over the ref’s shoulder while performing the player pass check. I might have made a comment on a missing picture, but nothing really negative. Continue reading “A first: being harassed as ref mentor – Rodric Leerling”