Somebody explained to me recently that being found on search engines is vital for one’s business, especially when you are a sole-trader or freelancer. Make sure your name pops up easily when search is done on keywords and business terms in your sector. Or by contributing to discussions on platforms. And then also make sure the right impression is formed by writing various and regular blogs about your business, adding value to your personal brand.
For that reason, I decided to let my personal branding site Leerling.biz be overtaken by my mini-blog site on WordPress (rodricleerling.wordpress.com). It contains small blogs, mostly about my sports hobby as football referee. Intertwined with business experiences, like this one today. By always adding my slogan ‘Sales Power Provider’ in the tags (and my name, key words for the story etc.), I am now listed on page 1 of Google, along with energy power providers!
Today, another dimension in this ‘being found process’ was brought to my attention. Apparently, it’s even better to publish your blogs on LinkedIn and it’s channel dedicated for this: Pulse. Google’s ranking is simply less easy to influence than this platform, where your direct network is more present. I’m keeping an eye on this and in the meantime keep writing.