Tag: ORM

“Labeling the people I met in life: Odd Ducks, Funny Ducks, Psycho Ducks”

“Labeling the people I met in life: Odd Ducks, Funny Ducks, Psycho Ducks”

Last week, I met an old business acquaintance, and as always we talked about the different people we have met in life. The ones we worked with as colleagues or whom we reported or sold to. Some you will remember your whole life, whereas some others you really try to forget.

I mentioned a mental list I’ve drawn up of different kinds of ‘business ducks’. Starting with the ‘Odd Duck’ and the newly created categories to the extreme: ‘Funny’ and ‘Psycho’. The Odd Duck are just funny and OK to work with, nothing special. They pass and you stay in touch on LinkedIn or Xing.

But you will remember the ones in the ‘outside categories’. My friends for life are often made in the Funny Duck category. People you connected with, whom you shared your dreams and fears. The ones you told you were becoming a father, or that your mother just died. They would do the same to you and we would just hug or ‘high-five’ on Skype, depending on the situation. I’ve still got many friends in business whom I know well, even when the direct business ties are gone. It’s just good to talk to them again, or preferably meet in person when you are around.

The business relations that will also stay with you for life, despite efforts to delete them from memory, are the ‘Psycho Ducks’. The people who were just interested in themselves and their career. Who didn’t want to talk about the relativity of things and never showed their emotions. Or worse, the narcissists who think the whole world orbits around their pitiful person. Who bullied other people, including yourself, played with contracts and didn’t keep their promises. Showing their domination, often with a high IQ but mostly with very little EQ.

Funnily enough, the lists on both ends of my business spectrum are quite evenly filled. I’ve once started writing down my mental lists and they showed a good balance. Well, that’s life, I guess. One thing I learned from all this: always try to stay the Funny Duck yourself and make new friends, keep doing business with the unavoidable Odd Ducks but learn to avoid the Psycho Ducks.



“What no business owner should ignore – managing his online footprint” – Rodric Leerling

“What no business owner should ignore – managing his online footprint” – Rodric Leerling

Everyone owning his or her own business should be aware of this: by working and communicating online we are growing our digital footprint. Combine this with a search-happy business world and you will realize your online footprint can in fact make or break your next business goals.

Before we buy a product or hire a service, we google and search for clues on reputations. The same happens with you as entrepreneur. Who are you and what is your online reputation? Make no mistake, before you can even speak up and have a meeting, Google has already presented your personal profile. And within seconds your new job, the much needed investment or the potential customer is gone.

Have you Googled yourself yet? Do it now. I’ll wait.

So, what does page 1 of Google search tell about you? Is your online reputation in line with who you really are? Or is it a blurred image, due to weird pictures, lousy comments made once or just a mixed bag. We are convinced that a strong online reputation will generate more business opportunities. Because you made sure it’s you who’s drawing the picture and not Google.

How we do that? Check me out … on Google. Then give me a call or email me: rodric@coolbrandspeople.info


“What Your Digital Footprint Tells Me About You” – Rodric Leerling

“What Your Digital Footprint Tells Me About You” – Rodric Leerling

If I Googled you, what would I find? No, not just you, digital immigrant and experienced adult as you are, but much more should we ask this question to our children. Do they fully comprehend they left a big digital footprint already, ever since the moment they started hitting images on computer tablets and mobile phones?

In fact, from the moment we all started moving around the online world, we are leaving tracks and traces of our activity just all the time: think of social media accounts, the popular tagged images, your professional presences, scraps of text in mini blog platforms like Twitter and Facebook. And there are items we don’t even realize we leave behind, such as search activities and web browsing. Profiles are being drawn of us and data are gathered while we type in names, numbers and characters. And don’t forget the comments you made on other people’s views, the restaurant views or hotel experiences you uploaded, and the tagged pictures posted during the holidays.

So, unless you are not using social media platforms, having an online presence should be considered as a normal part of our digital lives. And leaving a digital footprint is very important as it will help to present yourself in support of your resume or LinkedIn profile. Everybody is active online, but few people today are aware of the picture it offers to others while checking you out. So make sure your online presence is correctly representing who you are. Get the balance between your professional and personal presence right. Let the digital footprint actually work for you, creating a positive first impression when your name is Googled.

Really, Google is the new background check. Better make sure your online reputation is in line with who you are.


“Your Current Online Presence: Will it mean New or Lost Business?” – Rodric Leerling

“Your Current Online Presence: Will it mean New or Lost Business?” – Rodric Leerling

It’s slowly dawning on business people – when everyone is checking out everything online, the same surely will happen to me as a person. But why are they not bothered about it yet? As always, business people will consider ‘will I lose any business from it?’ I’m sure you will, but let’s stay positive: how about gaining new business?

Let’s face it: we have all become part of a reputation economy and Google is the new background check. Even for you as a person. So when your online presence is not in sync with your off-line-me or simply not appealing enough, sorry, no investment or alas, no job offer. VC’s and Hiring Managers move on to a better candidate.

We increasingly are invited to speak about this new phenomena and how to harness yourselve against it. We usually start by telling attendees to google their own name first. And then imagine yourself before an important meeting, say as a hiring manager, or a start-up investor – would you do business with ‘you’? Because who is this person applying for the job in real life? What is happening outside his or her polished LinkedIn profile? Does he have any hobbies or other personal interest? Who in fact are we dealing with? No answers, or at best, a blurred image can mean no next step.

Checking a name on LinkedIn can be too direct and obvious, so Google as most popular search option is used without you even being aware. Google page 1 with the 10 hits are offering a quick snap shot of what a person stands for. It can generally produce three options: 1.You are not present at all Рdo you really exist? 2.You have a pretty blurred image Рno, totally not you. 3.You are in sync with your other profiles. When a choice can be made between candidates, who would you prefer?

People like to do business with people. Not just with good looking profiles or shining images. Make sure you are represented well online. If you don’t do it, social media and Google as search indexer will do it for you. Better get ahead.

“Creating Awareness for Need of Online Reputation Management” – Rodric Leerling

“Creating Awareness for Need of Online Reputation Management” – Rodric Leerling

Rodric Leerling - Sales Power Provider, CoolBrands, CBNWS,
Rodric Leerling – Sales Power Provider, CoolBrands People, Online Reputation Management

All your posted online content like blogs, comments, pictures, videos and social media posts draw a picture of who you are. It will greatly determine whether people want to meet and eventually do business with you.

Are those images really you? Or you, but in a shady situation. Or totally not you because you didn’t tag your own pictures well. So when you are googled (and people do that all the time) does the image people get from Google page 1 fit with what differentiates you in the current market?

Online Reputation Management (or: ORM) is all about creating a strong online presence, one that enhances the ‘off-line me’ and helps create your current business. But even more importantly, it will help your next business goals. Where do you want to be in five years? Positioning yourself should not just be based on your current business successes and skills, but also on other dimensions in life. You are more than just your job title.

Look in the online mirror. Go and google yourself.

“Human2Human” – Rodric Leerling

Sportief Westfriesland, leerling,biz, refrod, Rodric Leerling, Sales Power Provider
I was brought up in media sales with B2B and B2C marketing strategies. With the introduction of social media, the People-to-People or better: Human-to-Human (in short: H2H) is becoming increasingly popular as marketing trend. Weird, as this kind of communication has been around for as long as human beings started communicating. But ok.

For many purchase decisions, we all like to check with our peers or relatives. Also checking out the manufacturers directly online (do they exist at all?). Do your friends have experience with this product or that particular destination? How much did they pay and are they still happy with it? Increasingly, thanks to social media channels like Facebook and Instagram, we can now get a personal product analyses from our friends. In stead of through a well-thought-of B2C campaign, for which a complete strategy and marketing execution has been worked out, tested with A and B advertising plans etc. Taking time and big communication investments, but often using a polished language.

The B2C tactics will no doubt continue to play a role, using linear TV as prime advertising channel, in order to hit a large batch of consumers at once. The viewing numbers for this medium are starting to crumble, though. And more and more consumers are online, doing their own research, using critical notes from other consumers to shorten the list of brands before they purchase. People are also more concerned about the environment and want to know how things are being produced and at what costs. They don’t take the boxed advertising for granted anymore. And they follow other people with experience, with a solid tech view on products or just funny articles on daily life.

Consumer manufacturers have taken notice and are starting to get a stake of this new communication channel. They are hiring people to influence us as consumers in a different way. It started years ago in the US with big TV and sports stars (the so-called ‘macro-influencers’ with sometimes 1mln+ followers) who were wearing sponsored shoes or paid to promote a skin cream. And the masses followed, because they trust these stars and want to be like them.

The new trend is to start using less of the macro influencer, but rather mimic H2H and use a set of ‘micro-influencers’ (with max 10k social media followers) and spread the word in more consumer corners and niches. It will not only reduce the costs and help a brand to reach more consumers with different flavors, but also requires a normal language, like H2H language. People will be paid to continue tell their story online, how they cook, how they sport, how they travel etc. So beware of certain messages that might come across as very ‘human’ but are still orchestrated by a brand you might consider buying and using yourself.