My career in advertising sales started at a media rep house called Insight Media, with their cosy home offices in Blaricum, the Netherlands. From the start, senior owner Pieter Lindeman taught me the job of acting like the foreign publisher’s ambassador in your country. Always being available to connect the media-owner abroad with advertisers of all sizes, and their agencies, and fulfill all their questions, demands, rate requests etc. I realized this was the sector I would like to grow further and gain more experience.
From Insight Media to TIME Magazine (Benelux office Amsterdam), felt like a natural step in my career, followed a few years later by Nikkei Business Publications America (New York office). In between I gained experience during the internet bubble selling online content, worked briefly at a media agency and helped build the European sales network for an outdoor company.
After finishing the US project, I launched my own media rep house Leerling.biz and worked for several media sales projects and contracted new foreign publications like the Washington Times, Huson Media, Chatila Publishing House, Nikkei BP. Parallel to foreign media, I offered Sales Power to national media projects.
“Washington Times and Nikkei BP” – Rodric Leerling
Me and my family lived for 2,5 years in New Jersey, USA, because of my job with Nikkei Business Publications America in New York. Surprisingly, despite the fact that you think to know it all, living in America at the beginning was still a slight culture shock. Fortunately, there were lots of nice, welcoming and very helpful people. But also a few red-tape and suspicious government officials who made our life sometimes sour. This resulted in a series of hilarious situations of modern ‘JanKezen’ in America.
I was initially asked to sell the b2b pubs by Nikkei BP on US East Coast, ranging from Toronto to Miami and was later asked to add to my portfolio the IT pubs as well and visit West Coast regularly to that purpose. All in all, I’ve seen lots of cities and met different clients and agencies and sold both off and online publication tools Nikkei BP had on offer.
When in 2008 the financial crisis hit New York, a few blocks away from our offices in fact, I became restricted in my travel plans and when I realized the crisis could be deeper and longer than ever before, I agreed to return to the Netherlands, and keep looking after the clients from a distance and help Nikkei BP find and appoint a local media rep. This was eventually done in late 2010.