Tag: Nederland Sportland

“Trots om weer aan een mooi print product te werken: Sportief Westfriesland” – Rodric Leerling

Rodric Leerling, Leerling.biz, Sales Power Provider, RefRod

Na eerdere prachtige sport glossy magazines voor steden als Amsterdam, Utrecht, Tilburg en Alkmaar, is het eindelijk tijd voor Westfriesland.

Hoog tijd om de visies op sport van de zeven Westfriese gemeenten te presenteren. Tijd ook om de sponsoren het verhaal achter hun jarenlange clubsteun te laten vertellen. Want, wat doet dat voor het merk en je medewerkers? De spotlights worden verder gericht op succesvolle sportopleidingen en aanstormend nieuw talent, bekende topsporters uit de regio, sportscholen en multifunctionele sportaccommodaties. Maar ook de onmisbare gezondheidscentra en ondersteuning voor fysio en de voeding. En wat tegenwoordig allemaal mogelijk is bij aangepaste sporten.

Waar zet de Westfriese regio op in? Welke sporten krijgen speciale aandacht en welke groepen in de samenleving verdienen extra aandacht? En ook erg belangrijk: hoe kan sport de Westfriese regiomarketing helpen bij het positioneren van Westfriesland als “een dijk van een regio”? Denk aan grote evenementen als de Profronde van N-H, de Medemblik Regatta, Open Water Zwemmen en Marathon Hoorn.

Sportief Westfriesland 2017 gaat het allemaal vertellen in een glossy magazine met prachtige fotografie en strakke layout. Voorbeelden van vorige edities zijn online te bekijken (volg link). De lancering van Sportief Westfriesland is bepaald voor 21 mei tijdens de Delta Lloyd Regatta in Medemblik.

“Tell me a joke, please!” – Rodric Leerling

Rodric Leerling, Leerling.biz, RefRod, Sales Power Provider
Always have a good story ready. That’s what, in my opinion, a true salesman has to do every day. Not just an elevator pitch and consequent sales story, but preferably an anecdote or cracking joke. Just to elevate the atmosphere or simply get people’s attention by surprise.

I seem to have a good, associative memory for jokes and also seem to know when to tell the right one. The one I most often tell came back in the mental ‘joke-carousel’ when I saw the pope recently, shaking hands during one of his visits abroad. My hero for this particular joke, Mr. Johnson, who’s a good friend of the pope, is eventually recognized by a total stranger on St. Peter’s Square while the pope is just labelled as ‘that guy in the white dress’. I know the long version and the short version of the joke, by the way.

After telling jokes like this, people regularly burst into laughter. They experienced an unexpected twist in a story, realized it is indeed funny, and let go of their emotions. You got their attention now, with their brain focused on what else you have to tell. And they already like you, even before you started the serious part.

I bet you will ask me to tell another one of these great jokes next time we meet. I’ve got a few more, I promise. But always expect a serious (sales) story to follow. One you won’t be able to forget either.

“My New Hobby: Mentoring Young Referees”- Rodric Leerling

“My New Hobby: Mentoring Young Referees”- Rodric Leerling

Rodric Leerling, Leerling.biz, Sales Power Provider, RefRod, CoolBrandsPeople, Sportief Westfriesland.

Three week ago, I was asked to assist another promising referee. The 19-year old was assigned to an adult game in a lower league. The weather was predicted to be lousy with lots of rain and thunderstorm. Lucky the pitch provided a covered spectator stand.

The game proved to be an easy one, mostly due to the calm and professional performance of the rookie ref. In fact so easy, that I almost had nothing to do, which made me work out a new activity. I’ve seen it so many times from inside the pitch, it was hard to forget: video from my mobile phone! Crystal clear picture, but battery draining, unfortunately.

My report with lots of compliments and positive reporting was accompanied by some cool, 2meter high level video clips and pictures. It showed the ref being positioned at the right spot in different situations and running to another spot when the ball was kicked around the pitch. The video proved to be sharp and gave an excellent additional piece of information to both the ref course instructor and the rookie ref himself.

Next week, they will be used in the final ref course meeting, along with another set of video clips I shot with the female rookie ref of last week. Setting a new trend, as always.