What if customers, before they decide meeting you, first check you out on Google and LinkedIn. What will they find? Just a brief summary of who you are, because ‘the rest will be added in a personal meeting’? What if potential clients decide it’s too vague and pick your competitor in stead? You will never know.
In order to become more visible and authentic, consider two important issues. First, all online content, from web and ad copy to social media and print materials, everything that’s published about you and your brand will become your brand. You are your own Personal Brand. Just because your company isn’t a media publication doesn’t mean people can’t go there for advice and insight. They will. All the time.
Secondly, in order to create a better and strong online reputation, you should start producing bits of content. Present all aspects about your personality, or have someone interview you. Talk about where you came from, what you do right now and how you envision the future. Cover all dimensions of your life, not just your business. You are more than just your job!
Produce this content (text and preferably also video) on WordPress and distribute it through social media. People will pick it up, read it and by doing so link back to you. This will help you perform well in search and Google will eventually present your ‘online-you’ more in sync with your ‘offline-you’.
And remember: ‘no news’ in search does not mean ‘good news’ on Google page 1. Start the digital clean-up today and build yourself a strong online reputation. It will ultimately generate more business opportunities.