Tag: ghostwriting

Meet the ‘no-yellow-referee’ – Rodric Leerling

Meet the ‘no-yellow-referee’ – Rodric Leerling

The rookie ref confided to me during half time he’d rather not issue yellow cards. At least, he hadn’t done so in his last 20 or so (lower youth) games and he seemed convinced it didn’t fit his refereeing style. Continue reading “Meet the ‘no-yellow-referee’ – Rodric Leerling”

No Cornerflags, No Dressing Rooms And A Rookie Ref – Rodric Leerling

No Cornerflags, No Dressing Rooms And A Rookie Ref – Rodric Leerling

My ref season started last week with accompanying a new, young referee. At least something I can do while being injured. Continue reading “No Cornerflags, No Dressing Rooms And A Rookie Ref – Rodric Leerling”

Don’t Put Your Trust In The Rain Radar App – Rodric Leerling

Don’t Put Your Trust In The Rain Radar App – Rodric Leerling

We were kindly advised to evacuate the hotel terrass within 15 minutes. The waitress looked pretty serious and pointed to the sky. The rain radar was predicting heavy rainfall with thunderstorm and we’d better move indoors.

We decided however to wait a while and not immediately follow her sincere advise. While we continued our conversation I thought I felt a first raindrop while temperatures were close to 30C and getting very humid. But nothing happened and it stayed dry for the rest of the day. Well, at least in Amsterdam, while other places got the full rain menu.

The rain radar tool is supposed to predict rain. A no-brainer. Predicting rain at a specific time and location. But it’s apparently not very accurate where the delivery will take place. Aren’t we focussed too much on our smartphone and at the same time getting dependent on information from our electronic devices? Why not check things with our own eyes and study the skies instead of our screens.

Here’s my analogue weather approach: check the position of birds flying high or low (flying low is due to low pressure). Smell the air of plants discarding their waste at low pressure, producing the smell  of compost. Sudden low pressure is known for predicting bad weather. Can I recommend a combination of digital and analogue assessments for future local weather predictions? It might save your outdoor meeting.

“Is social ghostwriting a solution for you?” – Rodric Leerling

“Is social ghostwriting a solution for you?” – Rodric Leerling

Leerling.biz, RefRod, ghostwriter, Sales Power Provider, ORM
Rodric Leerling, Leerling,biz, RefRod

It really came up as a practical solution. The manager I met the other day realized he needed to produce social content in order to contribute to his industry and to attract more customers at the same time. But he simply had no time. Or wasn’t particularly good at writing, but didn’t want to admit it. I believed it to be a mix of both.

I suggested I would write a draft text of 300-400 words and he would finish it. Tune it to his own ‘voice’ and swap certain words he would not use for his own ‘lingo’. This could be done in less than 30 minutes. I contributed with a relevant topic-of-the-week, an easy to read piece of content and a good header. And provided a planning for 10 weeks ahead. He happily agreed and it worked really well for as long as he was in the position of manager.

Mind you, I wasn’t running his social accounts. We agreed he would still read other people’s postings, give likes and leave comments. And he would respond to questions or comments by himself. Learning about some ghostwriting horror stories, I realized the potential negative implications of being in control of his social accounts. Imagine the manager having conversions with people he would have met in real life and me handling them in social media. Or I could (in theory) be tempted and reply to heated conversations with an opinion that he doesn’t share. Or I could be contradicting something he has said somewhere else. Too risky. And easy to find out.

An alternative way of getting personal and relevant content out is in the form of an interview. This way, there is a natural encounter and quotes can easily be used on other social media channels like Twitter. Is social ghostwriting an idea worth considering for you? Let’s talk!