My career in advertising sales started at a media rep house called Insight Media, with their cosy home offices in Blaricum, the Netherlands. From the start, senior owner Pieter Lindeman taught me the job of acting like the foreign publisher’s ambassador in your country. Always being available to connect the media-owner abroad with advertisers of all sizes, and their agencies, and fulfill all their questions, demands, rate requests etc. I realized this was the sector I would like to grow further and gain more experience.
From Insight Media to TIME Magazine (Benelux office Amsterdam), felt like a natural step in my career, followed a few years later by Nikkei Business Publications America (New York office). In between I gained experience during the internet bubble selling online content, worked briefly at a media agency and helped build the European sales network for an outdoor company.
After finishing the US project, I launched my own media rep house Leerling.biz and worked for several media sales projects and contracted new foreign publications like the Washington Times, Huson Media, Chatila Publishing House, Nikkei BP. Parallel to foreign media, I offered Sales Power to national media projects.
“Washington Times and Nikkei BP” – Rodric Leerling