Tag: crowdsourcing

The Cool Projects I Worked For (Part 1 – Crowdsourcing Videos) – Rodric Leerling

The Cool Projects I Worked For (Part 1 – Crowdsourcing Videos) – Rodric Leerling

Zooppa.com – crowdsourcing advertising videos and graphics.

If there ever was a moment in my sales career I felt an alignment of a business development project with my true pioneering sales qualities, it was with Zooppa.com.

Continue reading “The Cool Projects I Worked For (Part 1 – Crowdsourcing Videos) – Rodric Leerling”

“Once independent….” – Rodric Leerling

yes, I'm the boss mugAbout 12 years ago, I decided to quit my job and start running my own company. I called myself Sales Power Provider and became media entrepreneur, independent sales guy, sole-trader, or whatever you want to call it. Most importantly, I freed myself from the suffocating business atmosphere I was in then and it made me agile to work on different sales projects at the same time.

But deep inside, I also noticed how important it is to live your life to the full. Not to sit still and wait untill storms are over but when you feel it’s time to go, cut the cord and don’t waste your precious time. Even when you don’t know the consequences it may bear.

And once independent, you get used to running risks, more than when being FTE. It’s like reffing a football game: you decide when to blow the whistle for kick-off, but you don’t know what may follow. Cards, subs and goals; you just write them down, shake hands, report them and move on to the next match.

“Elevator Pitch”- Rodric Leerling

elevator pitchIt was one of those weird meetings. The introduction call and elevator pitch on Friday morning had been successful. “Sounds like a great concept, let’s meet next week and show me a bit more”, was the reaction. I sent an Outlook invitation for Monday the following week.

But no reaction. As it was a Friday and the client seemed very busy, I didn’t worry. There was a date in my digital agenda and I even could work another meeting into the schedule. I even used a little trick and confirmed once again from my end before the weekend started and updated with a slightly later time slot. But still no confirmation, change or cancellation.

After two earlier meetings in town, I arrived on time at the prospect’s office. The 1st floor receptionist lady waved me in and I was picked up by another colleague at the main doors on 2nd. Told her whom I was meeting and got a cup of tea while ‘he was still in meetings’. And then a big silence. People came and went, briefly looking at me but no questions asked. I decided to start walking a bit to make sure I was noticed.

After 30 minutes, I decided it was time to take action and announce myself once again. The first person walking the corridor was approached and I told her I was waiting for so and so. Whether he was still in meetings? No, he is at his desk. Let me tell him you are waiting for him. The guy turned up and looked real puzzled. I had seen his pic on LinkedIn but he was now wearing spectacles. Why I was here? Our meeting was only ‘next week’. But this IS next week,  we spoke LAST week. Yes, but I’m extremely busy this week, didn’t check your email. Really sorry.

Well, how long do you have? I’m taking a 15 minutes coffee break. he told me. Great, that’s my other elevator pitch version. We went through the slides and  I repeated the key advantages of our platform. It worked. he was glad we made the quick tour after all and agreed for another bigger meeting in 2-3 weeks. I left his offices 45 minutes after entering. As always.

 

“Crowd Sourcing” – Rodric Leerling

“Crowd Sourcing” – Rodric Leerling

Crowd Sourcing is the process of getting work or funding, usually online, from a crowd of people. The word is a combination of the words ‘crowd’ and ‘outsourcing’. The idea is to take work and outsource it to a crowd of workers.

“The demand for video advertising and content is outpacing the rate at which marketers can supply it. Crowd sourcing networks have emerged as a viable model to fill the gap in the video production supply chain”. (Forrester, 07/14/2011, Chris Stutzman)

Crowd Sourcing is considered a ‘disruptive technology’ as traditional sources for creating content (ad agencies) are joined by new, faster and cheaper channels such as crowd sourcing communities like Zooppa.com.

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Crowdsourcing is a true disruptive technology

“Crowd Sourcing” – Rodric Leerling

New Zooppa logo 07 2013
crowdsourcing social video & graphics

 

“European Account Manager – Zooppa” – Rodric Leerling

Zooppa is a global social network for creative talent that partners with brands and agencies to launch user-generated advertising campaigns. Inspired by the principles of crowdsourcing, Zooppa’s website hosts brand sponsored advertising contests.

In competition for cash prizes, filmmakers, graphic designers, and other creatives submit their original ads in response to a client’s brief. These ads can take various formats including video, print, banners, concepts, and audio.

I joined Zooppa in Summer of 2012 and helped building awareness and the network of clients and agencies in Benelux, Nordic and DACH area. So far, we organised content competitions for brands like Bavaria beer, Samsonite luggage, Philips Lighting & Disney and Philips Consumer Lifestyle & Shavers.

“European Account Manager – Zooppa” – Rodric Leerling

New Zooppa logo 07 2013
Zooppa, crowdsourcing, social video, social graphics, content production,
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Rodric Leerling, Summer 2014

 

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Crowdsourcing is a disruptive technology in the ad creation sector