Tag: content marketing

Week of the Referee – Rodric Leerling

Week of the Referee – Rodric Leerling

Two consecutive weekends, football clubs around the country are invited to say ‘thanks’ to the amateur referee performing at their club. I’ve had only a few surprises during the last years (mostly at adult games) and decided not to expect anything. Continue reading “Week of the Referee – Rodric Leerling”

Rookie Refs Can Be Lazy – Rodric Leerling

Rookie Refs Can Be Lazy – Rodric Leerling

The rookie ref this weekend wasn’t that young. In fact, he told me he had been serving several football clubs as club referee and now wanted to join the Dutch FA. He needed more challenge and variation in this assigned games. Continue reading “Rookie Refs Can Be Lazy – Rodric Leerling”

Everybody happy with the new digital player passes? – Rodric Leerling

Everybody happy with the new digital player passes? – Rodric Leerling

Well, not the club I visited last weekend to accompany a new referee. The new FA referee was experienced as club official and performed the new player passes check professionally in the dressingroom. Continue reading “Everybody happy with the new digital player passes? – Rodric Leerling”

No Cornerflags, No Dressing Rooms And A Rookie Ref – Rodric Leerling

No Cornerflags, No Dressing Rooms And A Rookie Ref – Rodric Leerling

My ref season started last week with accompanying a new, young referee. At least something I can do while being injured. Continue reading “No Cornerflags, No Dressing Rooms And A Rookie Ref – Rodric Leerling”

The doctor doesn’t want to see me untill Christmas – Rodric Leerling

The doctor doesn’t want to see me untill Christmas – Rodric Leerling

The rheumatologist made the promised call, sharing the recent bloodtest results. Blood is fine. No indications for auto-immune disorder. So, it looks like the inflammation has been halted. Yeah.

Then his question: how are you? Well, the knee is still normal after almost three weeks. Good. Sounds like you are back to normal. With this restriction: no peak muscle stress advised for the next three months.

So, refereeing will have to wait till January. In the meantime it’s important not to trigger a new inflammation and not put too much pressure on the knee muscles.

I’m ok with that as long as I can go about without pain and stiffness. And no new medication. Four months of a weird sudden inflammation seem over. Maybe ignited by a heavy sports season afterall. Full circle after all.

“My Current Podcast Top 10” – Rodric Leerling

“My Current Podcast Top 10” – Rodric Leerling

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Rodric Leerling
  1. No Agenda (EN) – Adam Curry & John C. Dvorak (2x wkly, 120min+)

“a show about politics with no agenda”

  1. The Daily (EN) – NYT, Michael Barbaro (daily, 20min)

“this moment demands an explanation”

  1. State of America (EN) – CNN, Kate Bolduan (daily, 25min)

“inside story of the new Trump presidency”

  1. Linking into Sales (EN) – Greg Hyer, Elyse Archer & Martin Brossman (60min)

“techniques for using LinkedIn, Twitter, Facebook and Google+”

  1. TEDTalks audio (EN) – (15min)

“ideas worth spreading”

  1. The Brief (NL) – WayneParkerKent, (bi-weekly, 45min)

“Podcast about content, marketing and media”

  1. Bernard Hammelburg (NL) – BNR (weekly, 2min)

“plaatst de internationale politiek in context”

  1. Podcast over MEDIA (NL) – Alexander Klopping (irregular, 60min+)

“podcast over media”

  1. BNR Digitaal (NL)Herbert Blankesteijn (weekly, 25min)

“Schakelen tussen internet, computer en telefonie”

  1. Hardwell On Air – DJ Hardwell (weekly, 60min)

“trendsetting and original Hardwell sound“

 

 

“How podcasts became part of my morning ritual” – Rodric Leerling

“How podcasts became part of my morning ritual” – Rodric Leerling

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Rodric Leerling, Leerling.biz, RefRod

Podcast is claimed to be invented by former TV-host, radio-DJ, and internet entrepreneur Adam Curry, some 10 years ago. Not everyone agrees, like the inventor of the RSS feed (claiming 2003 as the launch year). But fact is, Adam Curry was the first to make money with podcasts after launching the PodShow in 2005 and since has become a famous ‘podcaster’. Curry is also widely credited for popularizing the podcast medium.

Since October 2007, Curry is hosting the twice-weekly (Thu+Sun) podcast the No Agenda Show, discussing recent news and media memes. I don’t know how he manages this, but this podcast does not accept any advertising and is solely supported by the listeners.

I myself started thankfully using podcasts back in 2007 on my daily commute between our house in Montclair, NJ and NY City. On my subscription list: The Economist, BBC, CNN and some Dutch radio programs I missed dearly. Back then, you had to use iTunes and get your updates downloaded on your iPod. Today, with broadband connections and improved devices, streaming podcasts are the norm. Plenty mobile apps to choose from (DoublePod for me) and Podcast-Bob is your Uncle!

The popularity is booming and seemingly unstoppable. With a huge variety of programs to subscribe to, and the addition of audio interfaces in cars, it has become a new force in content marketing. Why? Because you can listen to 20-30 minutes episodes of programs you would miss on linear radio. Opinions, stories, tech updates, meditation, explanations etc. are updated automatically on your phone each time a new episode is created. And you tend to listen with 100% attention, doing your work-out, on the commute or at home. I’m totally hooked!