Tag: Blogger and Author

“Crowd Sourcing” – Rodric Leerling

“Crowd Sourcing” – Rodric Leerling

Crowd Sourcing is the process of getting work or funding, usually online, from a crowd of people. The word is a combination of the words ‘crowd’ and ‘outsourcing’. The idea is to take work and outsource it to a crowd of workers.

“The demand for video advertising and content is outpacing the rate at which marketers can supply it. Crowd sourcing networks have emerged as a viable model to fill the gap in the video production supply chain”. (Forrester, 07/14/2011, Chris Stutzman)

Crowd Sourcing is considered a ‘disruptive technology’ as traditional sources for creating content (ad agencies) are joined by new, faster and cheaper channels such as crowd sourcing communities like Zooppa.com.

Crowdsourcing_in_Gartners_hypecycle
Crowdsourcing is a true disruptive technology

“Crowd Sourcing” – Rodric Leerling

New Zooppa logo 07 2013
crowdsourcing social video & graphics

 

“Augmented reality” – Rodric Leerling

Video games have been entertaining us for nearly 30 years, ever since Pong was introduced to arcades in the early 1970’s. Computer graphics have become much more sophisticated since then, and game graphics are pushing the barriers of photorealism. Now, researchers and engineers are pulling graphics out of your television screen or computer display and integrating them into real-world environments. This new technology, called augmented reality, blurs the line between what’s real and what’s computer-generated by enhancing what we see, hear, feel and smell.

Augmented reality is changing the way we view the world – or at least the way its users see the world. Picture yourself walking or driving down the street. With augmented-reality displays, which will eventually look much like a normal pair of glasses, informative graphics will appear in your field of view, and audio will coincide with whatever you see. These enhancements will be refreshed continually to reflect the movements of your head. Similar devices and applications already exist, particularly on smartphones like the iPhone.

AR image windmills
One of the first AR projects for GE wind energy
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Rodric Leerling, sales power provider

 

AR image MINI
example of early AR idea for MINI

“Augmented reality” – Rodric Leerling

“Blogger and Author” – Rodric Leerling

“Blogger and Author” – Rodric Leerling

It’s been added in my genes apparently to record things I do and the challenges I face in life. First for your children: first words, first questions, funny expressions etc. When blogging became available online, I realized this was for me. I launched a blog called AdRep AdRem, expressing my views and funny experiences as advertising representative and always adrem, Latin for direct and outspoken.

While in the US, I wrote several blogs to express our feelings about another culture and different habits. These were initially published on my blog posts and later collected and published in book and still available at MyBestseller.nl.

“Blogger and Author” – Rodric LeerlingAdrepAdrem book cover

“European Account Manager – Zooppa” – Rodric Leerling

Zooppa is a global social network for creative talent that partners with brands and agencies to launch user-generated advertising campaigns. Inspired by the principles of crowdsourcing, Zooppa’s website hosts brand sponsored advertising contests.

In competition for cash prizes, filmmakers, graphic designers, and other creatives submit their original ads in response to a client’s brief. These ads can take various formats including video, print, banners, concepts, and audio.

I joined Zooppa in Summer of 2012 and helped building awareness and the network of clients and agencies in Benelux, Nordic and DACH area. So far, we organised content competitions for brands like Bavaria beer, Samsonite luggage, Philips Lighting & Disney and Philips Consumer Lifestyle & Shavers.

“European Account Manager – Zooppa” – Rodric Leerling

New Zooppa logo 07 2013
Zooppa, crowdsourcing, social video, social graphics, content production,
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Rodric Leerling, Summer 2014

 

Crowdsourcing_in_Gartners_hypecycle
Crowdsourcing is a disruptive technology in the ad creation sector