Tag: Author

“A sales guy who never stops” – Rodric Leerling

It doesn’t happens very often, so it really took me by surprise. The lady I had found in my social network looked like the right person to talk to for my social media proposition. She also shared the same nationality and I tried the friendly native language approach, despite her probably English business environment.

Wrong choice, or just the wrong moment? I probably will never know, but she didn’t give me a chance and yelled at me why I called her! Well, that’s a question that can be answered in 30 seconds – the elevator pitch. Before I even could try to explain my reason and asking if she could help me find a better person, she just threw down the phone. So much for an international brand manager!

Ouch, that hurts. Of course, we sales people just start when we hear ‘no’, but I decided this time to leave it and dial another number. Just to get over it quickly and not to take it personal. The next person at the same company listened to me and suggested another colleague to talk to, who proved to be the right person. The door opened and he wanted to hear more.

I might bump into the bad-tempered brand person at my next visit. I will behave like a pro and will just tell her we have been on the phone, briefly, but maybe I should introduce myself properly this time?

Rodric_Leerling
Rodric Leerling

 

Read more on Rodric Leerling:

https://rodricleerling.wordpress.com/

http://www.cbpersonal.com/

http://www.scribd.com/doc/233284139/A-sales-guy-who-never-stops-Rodric-Leerling

Tags: Rodric, Leerling, Rodric Leerling, Sales Guy, Sales power, Sales power provider, Roderic, Roderick, Sales,

“Blogger and Author as Soccer Ref” – Rodric Leerling

While working and living in New Jersey, I used my skills and experience in soccer crazy Holland to ref games on weekends. It became an excellent way to discover the state of NJ and meet lots of people, starting with colleague refs, different level of teams and team coaches. So many good memories and also lots of weird situations unthinkable in the Dutch football tradition. I decided to record them and collect them into a booklet. Still available in the MijnBestseller store.

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Soccer Referee in New Jersey
pic RL NK 2012 Scheveningen.3
Beach Soccer ref on Scheveningen beach 2013

 

pic RL EDO-VVC sept 8 2012 .2
Field Football ref in Haarlem, 2013
pic BS Middelburg ref team 062312
Beach Soccer ref team, Middelburg 2012
RefRod bookcover
RefRod in the USA, blogs about reffing soccer in NJ

“Sales Power Provider” – Rodric Leerling

Along the media rep contracts for longer term, I am also available for short term sales projects. This is where my Sales Power Provider service kicks in.

This could vary from short term sales power injection and help kick-start a new product or service to producing blog content for a busy manager. I wrote weekly blogs to help a busy sales director stay in the loop with his followers, challenging readers to react and think along. Another project consisted of finding research content to support a certain publishing cause (power of print).

But, sales power can also be provided like in the case of  the management pockets Below the Line. A white-label publishing concept where service providers in the financial sectors use the content in pocket format to wrap their own cover and write their own foreword and distribute among their prospects. Or the case of the start-up platform for sole-traders Victor Mundi.

Most recent cases of Sales Power Providing is PRonto, the GMA PR service that helps the marketing sector to communicate their latest news, notify the market of staff changes or expansion to fresh premises or new products/services.

DGA 2014 Cover+interview
DGA Pocket 2014
TomOtting Huisarts Pocket 2014
Huisarts Pocket (GP Pocket) 2014 launched! Celebrating with Tom Otting, publisher.
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Rodric Leerling, Summer 2014

 

VictorMundilogo
Victor Mundi, zzp platform, sole traders networking
“Crowd Sourcing” – Rodric Leerling

“Crowd Sourcing” – Rodric Leerling

Crowd Sourcing is the process of getting work or funding, usually online, from a crowd of people. The word is a combination of the words ‘crowd’ and ‘outsourcing’. The idea is to take work and outsource it to a crowd of workers.

“The demand for video advertising and content is outpacing the rate at which marketers can supply it. Crowd sourcing networks have emerged as a viable model to fill the gap in the video production supply chain”. (Forrester, 07/14/2011, Chris Stutzman)

Crowd Sourcing is considered a ‘disruptive technology’ as traditional sources for creating content (ad agencies) are joined by new, faster and cheaper channels such as crowd sourcing communities like Zooppa.com.

Crowdsourcing_in_Gartners_hypecycle
Crowdsourcing is a true disruptive technology

“Crowd Sourcing” – Rodric Leerling

New Zooppa logo 07 2013
crowdsourcing social video & graphics

 

“Augmented reality” – Rodric Leerling

Video games have been entertaining us for nearly 30 years, ever since Pong was introduced to arcades in the early 1970’s. Computer graphics have become much more sophisticated since then, and game graphics are pushing the barriers of photorealism. Now, researchers and engineers are pulling graphics out of your television screen or computer display and integrating them into real-world environments. This new technology, called augmented reality, blurs the line between what’s real and what’s computer-generated by enhancing what we see, hear, feel and smell.

Augmented reality is changing the way we view the world – or at least the way its users see the world. Picture yourself walking or driving down the street. With augmented-reality displays, which will eventually look much like a normal pair of glasses, informative graphics will appear in your field of view, and audio will coincide with whatever you see. These enhancements will be refreshed continually to reflect the movements of your head. Similar devices and applications already exist, particularly on smartphones like the iPhone.

AR image windmills
One of the first AR projects for GE wind energy
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Rodric Leerling, sales power provider

 

AR image MINI
example of early AR idea for MINI

“Augmented reality” – Rodric Leerling

“Washington Times and Nikkei BP” – Rodric Leerling

My career in advertising sales started at a media rep house called Insight Media, with their cosy home offices in Blaricum, the Netherlands. From the start, senior owner Pieter Lindeman taught me the job of acting like the foreign publisher’s ambassador in your country. Always being available to connect the media-owner abroad with advertisers of all sizes, and their agencies, and fulfill all their questions, demands, rate requests etc. I realized this was the sector I would like to grow further and gain more experience.

From Insight Media to TIME Magazine (Benelux office Amsterdam), felt like a natural step in my career, followed a few years later by Nikkei Business Publications America (New York office). In between I gained experience during the internet bubble selling online content, worked briefly at a media agency and helped build the European sales network for an outdoor company.

After finishing the US project, I launched my own media rep house Leerling.biz and worked for several media sales projects and contracted new foreign publications like the Washington Times, Huson Media, Chatila Publishing House, Nikkei BP. Parallel to foreign media, I offered Sales Power to national media projects.

“Washington Times and Nikkei BP” – Rodric Leerling

Rodric Leerling - Sales Power Provider, CoolBrands, CBNWS,
Rodric Leerling –  relaxing with Nikkei BP colleagues in Hong Kong

 

Ginza Scheveningen
Ginza, Tokyo – nice restaurant!
Cherry Blossom Tokyo
Tokyo celebrating Cherry Blossom
“Blogger and Author” – Rodric Leerling

“Blogger and Author” – Rodric Leerling

It’s been added in my genes apparently to record things I do and the challenges I face in life. First for your children: first words, first questions, funny expressions etc. When blogging became available online, I realized this was for me. I launched a blog called AdRep AdRem, expressing my views and funny experiences as advertising representative and always adrem, Latin for direct and outspoken.

While in the US, I wrote several blogs to express our feelings about another culture and different habits. These were initially published on my blog posts and later collected and published in book and still available at MyBestseller.nl.

“Blogger and Author” – Rodric LeerlingAdrepAdrem book cover

“European Account Manager – Zooppa” – Rodric Leerling

Zooppa is a global social network for creative talent that partners with brands and agencies to launch user-generated advertising campaigns. Inspired by the principles of crowdsourcing, Zooppa’s website hosts brand sponsored advertising contests.

In competition for cash prizes, filmmakers, graphic designers, and other creatives submit their original ads in response to a client’s brief. These ads can take various formats including video, print, banners, concepts, and audio.

I joined Zooppa in Summer of 2012 and helped building awareness and the network of clients and agencies in Benelux, Nordic and DACH area. So far, we organised content competitions for brands like Bavaria beer, Samsonite luggage, Philips Lighting & Disney and Philips Consumer Lifestyle & Shavers.

“European Account Manager – Zooppa” – Rodric Leerling

New Zooppa logo 07 2013
Zooppa, crowdsourcing, social video, social graphics, content production,
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Rodric Leerling, Summer 2014

 

Crowdsourcing_in_Gartners_hypecycle
Crowdsourcing is a disruptive technology in the ad creation sector