Tag: advocacy marketing

The Cool Projects I Worked For (Part 5 – Online Reputation) – Rodric Leerling

The Cool Projects I Worked For (Part 5 – Online Reputation) – Rodric Leerling

From publishing SuperBrands and CoolBrands to Online Reputation – CoolBrands People @coolbrandspeople @aroundtheworldin80brands

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The Cool Projects I Worked For (Part 4 – Consumer Research)- Rodric Leerling

The Cool Projects I Worked For (Part 4 – Consumer Research)- Rodric Leerling

Having worked as a freelancer for several years now, one tends to forget how it all started and how my career choice in 2004 has defined where I am today.

MinutePoll, CoolBrands, SuperBrands, TrendBox
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Social Selling en Employee Advocacy – Rodric Leerling

Social Selling en Employee Advocacy – Rodric Leerling

Net in het nieuws: Facebook past het reclamebeleid aan. Ze realiseerden zich kennelijk dat ze teveel van hun oorspronkelijke doel waren afgedreven, nl. het ondersteunen van connecties en berichten tussen vrienden en familie. Vandaar het besluit om voorrang te geven voor posts van vrienden en familie boven die van merken en uitgevers. Ze doen dit ongetwijfeld om relevant te blijven en hun positie als sociale marktleider in de toekomst te garanderen. Continue reading “Social Selling en Employee Advocacy – Rodric Leerling”

The Cool Projects I worked for (Part 3 – Influencer Marketing) – Rodric Leerling

The Cool Projects I worked for (Part 3 – Influencer Marketing) – Rodric Leerling

MTG NL – influencer marketing, MCN, video concepts development Continue reading “The Cool Projects I worked for (Part 3 – Influencer Marketing) – Rodric Leerling”

The Cool Projects I Worked For (Part 2 –  Foreign Media Representation) – Rodric Leerling

The Cool Projects I Worked For (Part 2 – Foreign Media Representation) – Rodric Leerling

In my original business plan, foreign media representation was given a pivotal role. It was after all my home ground: back in 1988 I chose to become an ad sales guy and specialize as ‘foreign media rep’. Over the years I met and visited many print publishers and there are always magazines that needed a reliable media rep. I later decided to specialize in the B2B sector and build my portfolio likewise. But boy, has the market changed drastically in a short time…. Continue reading “The Cool Projects I Worked For (Part 2 – Foreign Media Representation) – Rodric Leerling”

The Cool Projects I Worked For (Part 1 – Crowdsourcing Videos) – Rodric Leerling

The Cool Projects I Worked For (Part 1 – Crowdsourcing Videos) – Rodric Leerling

Zooppa.com – crowdsourcing advertising videos and graphics.

If there ever was a moment in my sales career I felt an alignment of a business development project with my true pioneering sales qualities, it was with Zooppa.com.

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