It’s slowly dawning on business people – when everyone is checking out everything online, the same surely will happen to me as a person. But why are they not bothered about it yet? As always, business people will consider ‘will I lose any business from it?’ I’m sure you will, but let’s stay positive: how about gaining new business?
Let’s face it: we have all become part of a reputation economy and Google is the new background check. Even for you as a person. So when your online presence is not in sync with your off-line-me or simply not appealing enough, sorry, no investment or alas, no job offer. VC’s and Hiring Managers move on to a better candidate.
We increasingly are invited to speak about this new phenomena and how to harness yourselve against it. We usually start by telling attendees to google their own name first. And then imagine yourself before an important meeting, say as a hiring manager, or a start-up investor – would you do business with ‘you’? Because who is this person applying for the job in real life? What is happening outside his or her polished LinkedIn profile? Does he have any hobbies or other personal interest? Who in fact are we dealing with? No answers, or at best, a blurred image can mean no next step.
Checking a name on LinkedIn can be too direct and obvious, so Google as most popular search option is used without you even being aware. Google page 1 with the 10 hits are offering a quick snap shot of what a person stands for. It can generally produce three options: 1.You are not present at all – do you really exist? 2.You have a pretty blurred image – no, totally not you. 3.You are in sync with your other profiles. When a choice can be made between candidates, who would you prefer?
People like to do business with people. Not just with good looking profiles or shining images. Make sure you are represented well online. If you don’t do it, social media and Google as search indexer will do it for you. Better get ahead.