We are living in a ‘reputation economy’ where people are ‘googling’ all the time. Google has in fact become the new background check, not only for products and services, but also for people. People are just googling all the time and actually making critical decisions based on what they find. What will they find about you?
For many people, you are who Google says you are. Isn’t that scary!
Google and other search engines are primarily text based, their algorithm programmed to find text and pictures based on tags and keywords. Indexes (to fill the 10 slots or hits on each page) are made not only on keywords but also based on the relevancy of the page’s semantics and back links. So it’s adamant you publish fresh, short bits of content regularly, relevant to your audience, illustrating who you really are and what you stand for. People will read and link to your (WordPress) home page and website.
Start making sure you are being found online. Google page1 will then soon read like a personal brand story. With the right tags in text and images, and back links, you will boost your online reputation and eventually create more business opportunities.
But the next step in your online reputation building is video content. YouTube, owned by Google, is the second largest search engine in the world. While people are watching videos on YouTube, they will use it as their new search engine. So whenever possible, check if a video was made during your performance and ask for footage when you give a presentation or interview. Add it to your online presence and show what you are made of!