When was the last time you used a phone book to call a plumber? Whether it’s a product you want to purchase, or a new holiday travel destination, people are googling all the time and making critical decisions based on what they find. Still, few businessmen realise the same is happening on their person.
People are using Google (90% of all search traffic) to find information about you and other people that cross their paths, for better or for worse. The question to you is: what are they finding? Your content – from websites and blogs to articles, news and social media posts – will determine whether people choose to do business with you, or go elsewhere.
According to recent surveys in the US, only 2% of users ‘own’ their entire 1st page of Google, and less than half own their very first result, which is the most important. 92% of users do not go past page 1 for any given search. In fact, as the joke goes, “Google page 2 is the perfect place to hide a dead body”.
So my word of business advice: start thinking like a consumer! As you google a new product or service, now go and google yourself and see what others find about you. Is that really you, both in text and pictures? Those 10 hits on Google page 1 can be filled with content about who you really are. Think about it and let me help you.