I have a confession to make: I hate shopping. As long as I remember, I have tried to limit my time spent in shops. I feel sorry for the many retail outlets collapsing lately and employees loosing their jobs. But ever since they came to life, I prefered visiting webshops like Amazon and Bol.com.
Still, whether it’s bricks&mortar or e-retail, I sometimes wonder how I’m being influenced in my every-day purchase decisions. Questions like what colour is popular, which brand is current, which company is acting sustainable, etc. should play a role in my mental algorithms. But I’m not really aware of them. Still, these individual online preferences are stored and sold again – all in split seconds – to companies trying to create a profile and sell to me again online.
Luckily, I’m pretty down-to-earth when it comes to buying stuff. The car simply has to do its transport job, and I’m pretty brand loyal. The next running shoes shouldn’t be too expensive and specific colors are of no real value. Shirts and underwear are preferably ordered online so nobody needs to know my preference (apart from Google of course). Electronics and printer cartridges are ordered with my fav webshop and delivered the next day.
Lately, I have been tempted to work from another location than my Home Office, in one of the many office spaces offered to sole-traders like me. Good coffee, buzzing environment, many start-ups and sole-traders working close to you. I have been to a few lately and realised I still prefer my Home Office and get out regularly, meeting other people. Concentration and not being distracted. And I love the view from my loft studio!