For my new magazine publishing project, we started with making sales calls to warm up key prospects. Forming a kind of ‘inner circle’ and making them our early ambassadors while testing the waters for our ew magazine. We then widened the circle to major players, calling and emailing, asking their support.
The kind of publication we are working on demands some form of business ‘foster family’, embracing the project and integrating it in their marketing plans. Once you find this party, you can start seriously building and connect to like-minded brands and institutions, referring to this publishing partner.
After 6 weeks we not only found a strategic partner, but were also asked to publish at a deadline with just 9 weeks to go. The timing looks right and we expect other brands to follow their example. We kept our patience even after some complex deal making and now have to present with more force, using the deadline to force decisions. Are you in or out? Impatient as always.