All your posted online content like blogs, comments, pictures, videos and social media posts draw a picture of who you are. It will greatly determine whether people want to meet and eventually do business with you.
Are those images really you? Or you, but in a shady situation. Or totally not you because you didn’t tag your own pictures well. So when you are googled (and people do that all the time) does the image people get from Google page 1 fit with what differentiates you in the current market?
Online Reputation Management (or: ORM) is all about creating a strong online presence, one that enhances the ‘off-line me’ and helps create your current business. But even more importantly, it will help your next business goals. Where do you want to be in five years? Positioning yourself should not just be based on your current business successes and skills, but also on other dimensions in life. You are more than just your job title.
Look in the online mirror. Go and google yourself.