“Also Nice to Know: What I do for a Living” – Rodric Leerling

Rodric Leerling, Leerling,biz, Sales Power Provider, RefRod, CoolBrandsPeople, Sportief Westfriesland

People sometimes ask me what I do for a living. No, it’s not sailing and while refereeing is just my way of letting off steam, during weekdays I’m an all-round media sales guy and in essence a story teller.

I am passionate about media concepts in any shape or form. I am interested in people and their communication skills. Especially the tools they use to convey a message. From storytelling around the campfire to today’s social media, technology has come a long way, but people’s emotions and social interests have stayed the same. I know how to use all tools available today to tell other people’s story and get resonance.

I’ve experienced an exciting journey through the colorful media landscape since I left university in 1988. From a small media rep house to the world’s largest news magazine, working through dotcom bubbles, mediabuying and outdoor advertising on ski slopes, to my career dream of living and working in the USA. I spearheaded the concept of crowdsourcing whereby video content is collected for international brands. Developed native advertising concepts, working with social media video stars to promote brands, and currently helping a start-up in the HR sector.

Key to all this: I like to tell great sales stories. Find the right listeners and make them respond to the pitch. It could be your story. Need sales power? Call or email me. Over the years, I’ve built up a large business network in various industry sectors and use social media to sustain it with blogs, tweets and managing forums on LinkedIn.

Tell me your story and I will spread it for you.


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