“Crowd Sourcing” – Rodric Leerling

“Crowd Sourcing” – Rodric Leerling

Crowd Sourcing is the process of getting work or funding, usually online, from a crowd of people. The word is a combination of the words ‘crowd’ and ‘outsourcing’. The idea is to take work and outsource it to a crowd of workers.

“The demand for video advertising and content is outpacing the rate at which marketers can supply it. Crowd sourcing networks have emerged as a viable model to fill the gap in the video production supply chain”. (Forrester, 07/14/2011, Chris Stutzman)

Crowd Sourcing is considered a ‘disruptive technology’ as traditional sources for creating content (ad agencies) are joined by new, faster and cheaper channels such as crowd sourcing communities like Zooppa.com.

Crowdsourcing_in_Gartners_hypecycle
Crowdsourcing is a true disruptive technology

“Crowd Sourcing” – Rodric Leerling

New Zooppa logo 07 2013
crowdsourcing social video & graphics

 

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